JENNINGS BREWERY HELPS TRIATHLETES FIND THEIR WAY
10 May 2010
Cockermouth brewery, Jennings, has offered a helping hand to brave triathletes about to take on the Mountain Triathlon in aid of Sophie’s Legacy.
The historical brewers will be sponsoring an ingenious locating system which will ensure team members don’t lose their way or their comrades – the system? Helium balloons.
Each team member will be issued with a helium balloon featuring the Jennings Brewery logo which can be attached to their backpack, enabling them to be clearly identified by other triathletes.
Jennings Brewery which was devastated by flooding last year, re-opened its shop and tour this April and is now back, firing on all cylinders.